EP #527 The Exact Strategy Behind a 6-Figure Indiegogo Tech Launch | SoCool
Update: 2025-06-05
Description
We talk with Leslie and Ahmad, the founders of HappyLlamaTech, who created the SoCool Smart Pet Feeder — the first refrigerated feeder designed to keep your pet's meals fresh, even when you're not home.
What began as a DIY solution quickly turned into a full-fledged Indiegogo campaign, raising over $196,000 from more than 400 backers—most of whom were first-time crowdfunders.
You'll learn:
- How they went from 3D-printed prototypes to factory-ready manufacturing
- Why being on the ground in China was critical to ensuring quality
- The hidden challenges of injection molding and rapid iteration
- What they'd change if they had to launch again
If you're creating a physical product or tackling hardware as a first-time founder, this episode is filled with raw, honest advice.
Resources and Tools Mentioned:
- Book a coaching call
- Subscribe for Weekly Crowdfunding Tips
- Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist
- FREE Kickstarter Course
- SoCool on Indiegogo
- Happy Llama Tech
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